Listening for Insight and Intelligence

We help clients develop social media and customer intelligence and analytics capabilities with independent research and consulting services. Our experienced team combines business and technology experience with specialized knowledge to support your objectives, whether you need immediate support for a purchase decision or more thorough help with planning, implementing, evaluating, and evolving your listening strategy.

We help clients plan and implement listening strategies

It's always been good business to listen to customers, but the explosion of new communications channels creates new opportunities for businesses that listen to their markets. The global phenomenon of online social media—blogs, social networks, online communities, and much more—means that people are sharing ideas and opinions in public like never before. Add direct communication in email, on your customer service line, and in customer surveys, and you've never had so much to listen to.

Today's challenge isn't just finding the opinions that affect your business; it's making the most of what you find. We can help. Learn more.

Independent research to support your purchase decision

We conduct research on the technologies, tools, and services that support listening strategies. From software companies that sell social media monitoring tools to research companies that analyze social media and customer contact data, we've identified over 200 vendors worldwide using their own technology for listening. We track the market so that you can make an informed decision, quickly. Learn more.