About Us

Social Target helps clients plan and implement market intelligence and analytics capabilities based on social media activity and other customer data sources. Our independent, global research helps us maintain the market awareness to match each client's needs to the best available technology and research services.

We conduct original research on social media and customer intelligence and analytics technologies, tools, and services, exploring the edges of the market to discover emerging trends. Along the way, we have compiled a database of over 200 vendors worldwide. We publish industry news at Social Media Analysis.

Based in Apex, NC, we are a virtual firm with experts located around the United States and referral relationships around the world.

Management team

Nathan Gilliatt

Nathan founded Social Target in 2006 to help clients develop the marketing and intelligence value of emerging Web 2.0 technologies. His multidisciplinary approach is grounded in work experience in marketing, education, research, and media, with over 15 years of experience bridging the gap between new technologies and non-technical audiences.

Before forming Social Target, Nathan held marketing and product management positions at Alcatel and Nortel Networks, where he focused on the emergence of broadband technologies and their impact on the market for Internet access services. Nathan has helped clients with Internet technologies and applications since 1991. A graduate of Dartmouth College, Nathan also holds an M.A. in communications management from the Annenberg School for Communication at the University of Southern California.

Find Nathan at The Net-Savvy Executive and @gilliatt on Twitter.