About us

Social Target is a social media research and consulting firm based in Apex, NC, USA. We conduct original research on social media topics for business, emphasizing an open-ended style designed to explore the full extent of coverage areas. Our research-based consulting services focus on the challenges of adopting social media practices, from the initial learning curve to the cross-functional processes that maximize the benefits of listening to, and engaging with markets through, social media.

Nathan Gilliatt, Principal

Nathan has over 15 years of experience bridging the gap between new technologies and non-technical audiences. His multidisciplinary approach to marketing and technology is grounded in his broad-based experience in marketing, education, research, and media. Before forming Social Target, Nathan held marketing and product management positions at Alcatel and Nortel Networks, where he focused on the emergence of broadband technologies and their impact on the market for Internet access services. The author of the AT&T WorldNet Tour Guide (Ventana, 1997), Nathan has helped clients with Internet technologies and applications since 1991.

A graduate of Dartmouth College, Nathan also holds an M.A. in communications management from the Annenberg School for Communication at the University of Southern California.

Nathan blogs at The Net-Savvy Executive.

Partners

We partner with technology and service companies with complementary solutions to offer more options to our clients.

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Contact us to find out what we can do for you.