Research

Social Target's research is designed to help you make a faster, better-informed decision about your company's listening strategies. Since 2006, we've explored the social media analysis market, and we've learned how to tell the companies apart. Our research products give you the fastest and most cost-effective way to learn your way around the market before you buy.

Guide to Social Media Analysis

The worldwide reference to the companies who monitor, measure and analyze social media content and activity. With an overview of market trends and practices, quick-reference tables for language and media capabilities, and 63 detailed vendor profiles, the Guide takes weeks off the process of understanding the choices in the market. It focuses on three questions:

1. Who offers social media analysis services?
2. What do they really offer?
3. What makes each vendor different or interesting?

Want to know more? Click here for more details, including the list of companies, contents of the profiles and a sample profile.

Introduction to Social Media Analysis

Learn the basics of social media analysis and the listening strategies it supports in our free introduction to social media analysis.

SMA Vendor Database

We maintain a database of more than 200 social media analysis vendors worldwide, covering tools, technologies and services. We use the database in every planning project with clients and share the full list with clients, including anyone who purchases one of our syndicated reports.