Guide to Social Media Analysis, second edition

This is the most complete reference to companies who offer social media monitoring and analysis services worldwide, with detailed profiles of 63 companies based in 14 countries. Updated in August 2008, the Guide to Social Media Analysis has the information you need to accelerate your vendor selection process.

Audience

• Clients looking for a vendor
• Agencies looking for a partner or supplier
• Vendors looking for international or technology partners
• Investors who want to understand the players in this emerging market

Highlights

• Overview of major trends: types of companies and typical services
• Quick reference to vendor services
• Quick reference to vendor coverage of social media types
• Quick reference to language capabilities across languages (shown at right)
• Global scope
• 63 detailed vendor profiles
• 102 screenshots and sample charts

Complete vendor profiles

The core of the Guide is the company profiles, which collect information beyond what's available on vendor web sites in a convenient package. Download a free sample (PDF).

Each profile includes:

• Headline and 4–5 highlights for quick scanning.
• Overview of the company's services, including a discussion of what types of analysis they provide and how they develop it.
• A checklist of which of the typical services the vendor offers.
• A closer look at deliverables and pricing.
• Ownership and investor information.
• Details: company size, when it was founded, how long they've offered social media analysis, percentage of revenue from social media analysis, geographical scope, language capabilities and company bloggers.
• Contact information, including office locations and direct contact for potential clients.

If you need to know your options for monitoring, measuring and analyzing social media, the Guide to Social Media Analysis will save you weeks of effort and staff time in finding and understanding the companies in the market.

Companies in the Guide

Andiamo Systems Attensity Attentio Beyond Analysis Biz360 BrandIntel Brandwatch BurrellesLuce Buzzcapture BuzzLogic CIC Business Consulting Collective Intellect ComMetric Converseon CustomScoop CyberAlert Digital Influence Group Digital PR Distilled Dow Jones & Company eCairn

EmPower Research Ethority/Buzzcentric evolve24 FirstRain InfoNgen Integrasco Intelligence Technologies J.D. Power and Associates (formerly Umbria) Jodange Kaava KDPaine & Partners Lexalytics Linkfluence Market Sentinel MediaMiser MetaTale Metrica Millward Brown Precis MotiveQuest LLC Netemic NetEquity

New Media Strategies Nielsen Online Onalytica Quirk eMarketing Radian6 RelevantMind Report International RepuMetrix Reputation Institute ReputationHQ Scanblog Sentiment Metrics Socialware Synthesio Techrigy, Inc. TNS Cymfony VICO Research & Consulting Visible Technologies Waggener Edstrom Worldwide Whitevector WiseWindow

How vendors were selected

The selection criteria required vendors to offer monitoring or analysis of social media using their own technology. Companies who offer services based exclusively on technology from other companies were excluded. Vendors did not pay to be listed and did not write their own profiles.