Guide to Social Media Analysis, second edition

This is the most complete reference to companies who offer social media monitoring and analysis tools and services worldwide, with detailed profiles of 63 companies based in 14 countries. Updated in August 2008, the Guide to Social Media Analysis has the information you need to accelerate your vendor selection process.

Highlights

• Overview of major trends: types of companies and typical services
• Quick reference to vendor services
• Quick reference to vendor coverage of social media types
• Quick reference to language capabilities across languages
• Global scope
• 63 detailed vendor profiles
• 102 screenshots and sample charts

Complete vendor profiles

The core of the Guide is the company profiles, which collect information beyond what's available on vendor web sites in a convenient package. Download a free sample (PDF).

If you need to know your options for monitoring, measuring and analyzing social media, the Guide to Social Media Analysis will save you weeks of effort and staff time in finding and understanding the companies in the market.

How vendors were selected

The selection criteria required vendors to offer monitoring or analysis of social media using their own technology. Companies who offer services based exclusively on technology from other companies were excluded. Vendors did not pay to be listed and did not write their own profiles.