Social Media Analysis Platforms for Workgroups

As listening to social media transitions from experiment to operation, companies need tools that support groups of people working together. You have options, and the right choice depends on what you're going to do with it. We reviewed 21 platforms to help you make an informed decision quickly. It's the most information you will find about these products anywhere.

Highlights

• Major trends: what's common, and what's unusual?
• Prices and pricing models
• Deployment timelines and integration options
• Sentiment analysis: document or entity level?
• Coverage of social media and other sources
• Global scope
• 21 detailed product reviews

Detailed product reviews

Our reviews go well beyond the information available on vendor web sites. Vendors answered our 36-question request for information and provided detailed briefings and product demonstrations for their reviews. Most also provided access to their platforms for hands-on testing.

The result is a set of reviews that report not just product features, but which platforms are a fit for which uses. Whether you plan to monitor and respond to customer comments, measure campaign coverage, or mine online opinion, this report covers the platforms that support your objectives (see the complete list on the right).

If your company is planning to start listening to social media, Social Media Analysis Platforms for Workgroups will save you weeks of research in finding and understanding the products in the market.

How vendors were selected

The selection criteria required vendors to offer web-based software platforms for the monitoring or analysis of social media. Platforms were required to include features that add value in a multi-user, multi-project environment. Companies that sell only rebranded services from other companies were not considered. Vendors did not pay to be listed and did not write their own reviews.