Consulting services

Social Target helps business leaders understand how emerging Internet trends affect their business and develop strategies to prosper in the changing environment. We work primarily with marketing and communications executives in a strategic planning role, supported by ongoing research into Web 2.0 technologies and social media practices.

We recognize that you don't have time to explore every new service to find those worth your attention. Our role is to follow the trends for you, identify their potential risk or benefit, and help you deal with them appropriately. Our advice considers online cultures and norms, in order to help you avoid expensive missteps.

Our services are completely tailored to your needs, whether you need a quick answer on the phone, a custom research project, or workshops and planning sessions at your location. We work on a retainer or project basis.

Project examples

Social media analysis vendor selection

Project launch presentation (industry overview)
Listening strategy planning
Requirements development
Vendor recommendations for RFI/RFP
RFP and evaluation support

Social media strategy

Social Media 101 workshop
Issue identification (e.g., blogs, Wikipedia)
Listening/engaging/speaking strategies
Social media relations planning
Organizational & policy recommendations

Market Intelligence

Internet intelligence-gathering
Source identification & RSS feed setup
Competitive analysis

More

Contact us to discuss what we can do for you, or learn more about our company.