Consulting Services

We help companies develop the value of listening strategies based on social media and other customer data sources. We provide short-term support for your existing plan with our vendor-selection services, or we can help you with the full life cycle of planning, implementing, evaluating, and updating your listening strategies.

Vendor Selection

Looking for social media monitoring or analysis tools and services? The choices can be overwhelming. Over 200 companies are in the market with their own ideas of how to listen and what to do with the results. You can spend months exploring the options, or you can call someone who's already done the research.

We start with a careful understanding of your objectives, combining it with our knowledge of the market to help you make an informed decision quickly. Learn more.

Listening Strategies

Buying a tool to monitor social media is not a strategy. You need capabilities and processes to connect listening activities to business results. We'll help you develop clear objectives tied to business value, plan and implement listening strategies, and evaluate the results.

We combine specialized knowledge with a team experienced in strategy, marketing, technology, and organizational development to help you put effective listening strategies in place quickly. Learn more.

Services for Vendors

We offer services to vendors and investors, with an eye toward improving the value of the tools and services available in the market. Learn more.