Listening Strategies

We help clients plan and implement market intelligence and analytics capabilities based on social media activity and other customer data sources.

Our Approach

We apply a big-picture approach to listening. Our idea of listening is to consider a wide range of possible methods, tools and metrics to identify the right approaches for your objectives. To us, the common view of listening as defensive monitoring of social media represents only the first step.

Organizational Challenges and Benefits

The challenges—and the benefits—of listening strategies cross functional lines, and so do we. Our experienced team will work with different parts of your organization and talk the language of each. We'll help you identify listening strategies that support the goals of different parts of the company, and to make connections across functional boundaries when needed.

Building a Full Set of Tools

We help companies plan and deploy listening strategies. We don't sell software or market research services. Instead, we help you select the best combination of technologies, tools and services to support your plan, based on our continuing research into the available options.